The resounding success of Brasserie St-Feuillien at the Doudou! !
Every year, the Ducasse de Mons gathers thousands of folklore enthusiasts for this ritual, now recognized by UNESCO. For the 2024 edition, Brasserie St-Feuillien distinguished itself with a unique creation: an exclusive bottle of St-Feuillien Blonde, this exceptional Belgian beer, in a 75 cl format, adorned with the colors and symbols of the famous “Lumeçon” Combat. Discover how our high fermentation abbey beer won the hearts of the people of Mons.
A tribute to the folklore of Mons
Brasserie St-Feuillien took to heart the task of designing a special Belgian beer bottle that pays homage to the folklore so dear to the people of Mons. Decorated with symbols of the “Lumeçon” Combat such as a helmet, a lance, a “bladder,” ivy leaves, and our logo dressed in the dragon’s colors, this abbey beer bottle aims to be the authentic reflection of this ancestral tradition. Moreover, we developed a collector’s glass and t-shirt, each featuring these distinctive elements.
A friendly packaging to share the tradition
The choice of the 75 cl format was not accidental. We wanted to offer Belgian beer lovers a convivial experience, conducive to sharing and celebration. And what better time to share a blonde beer than in the heart of the Doudou festivities? This special edition appealed to both connoisseurs and newcomers discovering our products for the first time.
Success beyond our expectation
The reception of this limited edition exceeded all our expectations. The people of Mons and their “Chambourlettes” enthusiastically welcomed this special edition, showing genuine excitement for this wonderful initiative by Brasserie St-Feuillien. Positive feedback poured in, and our stocks of this high fermentation beer sold out incredibly fast. This success would not have been possible without the unwavering support of our customers and partners. We extend our heartfelt thanks to them.
The Doudou is an exceptional event; we are honored to have participated in this way, reflecting Brasserie St-Feuillien’s commitment to traditions and our region. We will continue to innovate and celebrate what makes our folklore so rich, always with the same passion and dedication.
We already look forward to seeing you next year, with new surprises and, we hope, even greater success. Thank you all!
